Direct Address, Using personal pronouns such as 'you' to address the reader directly, Anecdote, A little story about something which has happened to you or someone else. This technique is often used by charities so people will empathise with the suffering, Fact, Using true statements to help your argument., Opinion, Giving yours or others’ personal view., Rhetorical question, A question asked to involve the reader. It doesn’t require a direct answer., Emotive Language, Emotional words or phrases that help us understand the issues and draw on our emotions., Statistics, These often include numbers and add factual weight to an argument., Triple, A word or phrase repeated three times to add emphasis and create anticipation.

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