loyalty (lojalność wobec marki), brand, ethics (etyka korporacyjna), corporate, behaviour (zachowania konsumenckie(, consumer, consumerism (masowa konsumpcja), mass, imperialism (imperializm kulturowy), cultural, dominance (globalna dominacja), global, saturation (nasycenie rynku), market, rebranding (strategiczny rebranding), strategic, profitability (długoterminowa rentowność), long-term, campaign (kampania reklamowa), advertising, appeal (oddziaływanie emocjonalne), emotional, legacy Dziedzictwo historyczne), historical, formula (oryginalna receptura), original, marketing strategies (wczesne strategie marketingowe), early, origins (medyczne początki), medical, medicine (lek patentowy), patent, boom (boom powojenny), post-war, propaganda (propaganda wojenna), wartime, transformation (transformacja gospodarcza), economic, impact (wpływ społeczny), social, associations (powiązania polityczne), political
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***Coca Cola connotations
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