What is the main crisis VietBean is facing?, A decline in domestic coffee consumption, A mismatch between VietBean’s traditional approach and global consumer preferences, along with legal barriers and high costs, A shortage of raw coffee materials, Weak brand awareness in Vietnam, What makes this crisis complex?, It only relates to marketing issues, It is caused by one single external factor, It involves multiple factors such as cultural differences, political and legal regulations, logistics costs, and competition, It is mainly due to poor product quality, What is the main objective of our presentation?, To promote VietBean as a global coffee brand, To criticize VietBean’s management decisions, To analyze VietBean’s problems, evaluate the situation, and propose suitable solutions, To compare VietBean with other international coffee brands, Why is this crisis important to analyze?, Because it only affects VietBean, Because it shows how to increase short-term profits, Because it helps us understand real-world business challenges and provides practical lessons for Vietnamese firms going global, Because it focuses mainly on advertising strategies, What key issues will your group focus on?, Coffee farming techniques and production technology, Reasons for global expansion, trade barriers, cultural and political impacts, market entry strategies, and strategic recommendations, Employee training and internal company culture only, Pricing strategies in the domestic market

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