Advertorial, An advertisement in the style of a newspaper or magazine article, Attention grabbing headline, Catchy words, phrases and/or sentences to attract the attention of potential buyer, Yes-set questions, A persuasive way to get prospective customers to agree(say yes) and read the article., Before& after story, To make prospective customers relate to the problem, Problem breakdown, Giving logical reasons to a problem, suggesting solution, Product/service description, The answer to the problem breakdown as a brief of the plus points of the products, Call to action, Encouraging prospective customers to buy/try the product/service and advising them to visit a website, call a number, download a catalog, etc

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