1) The title given to a product by the company that makes it a) brand-stretching b) brand-name c) brand-image 2) The ideas and beliefs people have about a brand a) brand-awareness b) brand-loyalty c) brand-positive thoughts d) + 3) The tendency to always buy a particular brand a) brand-stretching b) brand-loyalty c) brand-habit 4) How familiar people are with a brand a) brand-trust b) brand-fidelity c) brand-image 5) Using an existing name on another type of product a) brand-copy b) brand-stretching c) brand-awareness 6) What brand looks like a reversed comma? a) NIKE b) ADIDAS c) PUMA 7) What brand is the first one in the 1990 interbrand list? a) DISNEY b) MICROSOFT c) COCA-COLA 8) What brand is the first one in last year's interbrand list? a) GOOGLE b) AMAZON c) APPLE 9) Which of these is one of the advantages of branded goods for consumers? a) Knowing the quality of the product b) Possibility to modify the brand image c) Not having a wide range of products 10) Which of these is one of the advantages of branded goods for manufacturers? a) Good value for money b) Possibility to modify the brand image c) Advertising with common people

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