consumer, someone who buys or uses goods and services, Goods, are items that are bought and sold, e.g. food, clothes, petrol, service, work carried out by skilled people for a customer or client, e.g. a hairdresser, an electrician or a bus driver., Impulse buying, buying something on the spur of the moment, without really thinking about it., Marketing, a method of promoting and selling goods and services., Market research, involves gathering information about consumers’ likes, dislikes, needs and wants., Merchandising, is the term given to the methods that retailers use to encourage consumers to buy goods while they are in-store., Loss Leader, Shops offer and heavily advertise a small number of items at or below cost price.
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