They didn't even need massive ad spend to make it work - the internet did the job for them., money a company spends on advertising, What's also clever is their affiliate marketing - they work with fashion influencers who create try-on videos and link to ASOS pages., a strategy where an individual or business earns a commission for promoting another company's product, Even when you walk into a brick-and-mortar store, you'll often see live demos or displays showing how the product works., a physical retail shop you can visit, Then, little by little, they lead you into the paid features. That's what we call a conversion., turning a potential customer into a paying customer, It's all designed to keep the end-user exploring., he person who actually uses the product or service, It was all over social media during prime time, helping them achieve massive global reach., the ability to connect with or sell to people in many countries.

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