What principle requires businesses to tell the truth in advertising and communication with customers?, Honesty, What value means treating employees equally and without discrimination?, Fairness, What concept describes protecting nature and resources for future generations?, Sustainability, What principle refers to protecting customer personal information?, Privacy, What ethical duty involves accepting responsibility for business decisions and actions?, Accountability, What value encourages companies to act morally even when no one is watching?, Integrity, What principle means being open and clear about company operations and decisions?, Transparency, What idea describes a company’s obligation to contribute positively to society?, Responsibility, What ethical concept means following laws and regulations in business?, Compliance, What value focuses on building trust between a company and its stakeholders?, Trust.

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