behaving in a strong moral way by always doing what is right, even when it is difficult or when no one is watching., Integrity, openly sharing information about company decisions, policies, and finances so that customers and employees clearly understand how the business operates., Transparency, communicating truthfully with customers, partners, and workers, and avoiding lies, false advertising, or hidden information., Honesty, treating all employees, customers, and partners equally, without discrimination, favoritism, or unfair advantages., Fairness, taking full responsibility for business decisions and being willing to admit mistakes and correct them when problems occur., Accountability, consistently acting in a reliable and ethical way so that customers and stakeholders feel confident in the company., Trustworthiness, recognizing the social, environmental, and economic effects of business actions and making decisions that benefit society as a whole., Responsibility, following all laws, regulations, and ethical guidelines while conducting business activities., Compliance, valuing the rights, opinions, and dignity of employees, customers, and business partners in all interactions., Respect, operating a business in a way that protects natural resources and supports long-term economic and environmental health., Sustainability
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Business Ethics
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