Attention economy, A situation where getting people to watch is more valuable than money, Ad revenue, The money earned from showing advertisements in a video., High-risk startup, A brand new company that could fail easily but might become huge., Retention rate, A way to measure how many people watch a video until the very end., To reinvest, To put the money you earned back into your company to help it grow., Profitable, When a business makes more money than it spends., Scalability, The ability of a business to grow much larger without having big problems, Viral content, A video or post that spreads very quickly to millions of people online.

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