Drive sales, Increase how much a company sells, Revenue, The money a company makes from selling products or services., Core products, Main products that define a brand, Franchisee, A local owner who operates under a big brand, Tailored menu, Products adapted to local tastes, Streamline offerings, Reduce options to be more efficient, Redundancies, Too many similar products or systems, Sales figures, Numbers that show how much a company sells.

Localization-McDondal's case study

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