The Encoding/Decoding model was developed by Stuart Hall., True, According to this model, media messages have only one fixed meaning., False, Encoding is the process of creating and producing a media message., True, Decoding is the way audiences interpret media messages., True, All audiences decode media messages in the same way., False, Stuart Hall identified three main types of audience reading., True, A dominant reading means the audience fully agrees with the intended message., True, A negotiated reading completely rejects the media message., False, An oppositional reading challenges or disagrees with the message., True, Cultural background can influence how people decode media messages., True, Social media users cannot reinterpret or remix encoded messages., False, In contemporary English-language media, audiences are active participants., True.
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