What OTC has is a few good products that it has to fully exploit. , , The most sensible option for growth is to exploit its existing distribution channels., , But it also has to make use of new and emerging distribution channels., , There is still a large body of potential customers on the market who are not aware of the self-testing product range., , But on top of that it does make sense to look at trying to grow the repeat business among existing customers., , There may be ways in which you can build sale, sales revenue by encouraging the frequency of usage., , The first information is that the Indian market has a huge potential for diabetes self-testing kits., , The second information is that there are grants and funding available for companies working in developing countries., , These two things together would make sense to expand overseas rather than assessing that might be too risky., , So that may change the balance of risk and perhaps a problematic growth strategy overseas turn into something worth pursuing. , .

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