overdraft, source of finance for a business where it is allowed to take more money out than it has deposited, Marketing, providing the goods and services that consumers require whilst making a profit, limited liability, the protection enjoyed my shareholders who can only lose the money they have put into the company, lead time, the time between ordering a good or service and recieving it, franchisor, The seller of a right to operate a franchise, distribution, How a product gets from the producer to the consumer.

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