metaphor, To compare two unlike things to create vivid imagery or deeper meaning., hyperbole, To exaggerate for emphasis or emotional impact., repetition, To emphasize key ideas and make them memorable., alliteration, To create rhythm, flow, and memorability through repeated beginning sounds., bandwagon, To create a sense of unity and social momentum so the audience feels compelled to join., endorsement, To strengthen credibility by connecting the message to a respected person or authority., flattery, To build goodwill and make the audience more receptive through compliments., imperative command, To call the audience to action directly and confidently., juxtaposition, To highlight contrast in order to clarify the speaker’s argument., loaded language, To trigger strong emotions by using words with powerful positive or negative connotations., facts, To provide concrete, verifiable information that supports the speaker’s claim., logic, To persuade through reasoning and clear cause-and-effect connections.

Persuasive Techniques

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