run simulation exercises, Practice emergency situations to be prepared for real crises., expressing care for, Showing concern and empathy for someone., be surprisingly resilient to crises, Have the ability to recover quickly from difficult situations., take ownership, Accept responsibility for a problem or situation., show public remorse, Apologize openly for a mistake., have robust communications plans in place, Be prepared with strong communication strategies before a crisis happens., restore its reputation, Improve the public image after damage or criticism., learn from each other's mistakes, Improve by understanding errors made by others., start with some proper contingency planning, Begin by preparing alternative plans in case something goes wrong.

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