Lofty:, Very high or ambitious., Scrutiny: , Careful examination or inspection., Ethics:, Moral principles that guide behavior., Legality:, The quality of being allowed by law., Click fraud:, Fake clicks on online ads to increase costs unfairly., Advertiser:, A person or company that promotes products or services., Bid:, An offer of money for something., Fraudulent:, Dishonest or illegal., Royalty:, Payment made to use someone’s creative work., Copyright:, Legal protection for original works., Digitize:, To convert something into digital form., Publicity:, Public attention or promotion., Privacy:, The right to keep personal information secret., Invasion (of privacy):, Unwanted access to personal information., Algorithm:, A set of rules used by a computer to solve problems..
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