customer-focused, Putting customers’ needs and satisfaction first., loyal following, A group of customers who consistently support a brand., customer engagement, The involvement and active participation of customers with a brand., best practice, The most effective or proven way of doing something., long-term strategy, A plan designed to achieve results over a long period of time., interactive experience, An experience that allows active participation and interaction., boost sales, Increase the number of products or services sold., buy into your story, Accept and believe in the brand’s message or values.

Buzz, buzz, buzzwords (B2.7)

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