Buying Behaviors, It refers to the decision processes and acts of people involved in buying and using products., Consumer Behavior, This refers to the selection, purchase, and consumption of goods and services for the satisfaction of wants., Consumer Buying Behavior, It is the study of consumers and how they behave when deciding to buy a product or service., Psychological Factors, These are factors that relate to human psychology and strongly influence buying decisions., Motivation, It refers to the internal drive that pushes a person to act or buy something., Perception, This psychological factor refers to how a person interprets or understands information about a product., Learning, It is the process through which individuals gain knowledge and experience that influence future buying behavior., Attitudes and Beliefs, These refer to a person’s consistent feelings and evaluations toward a product or brand., Social Factors, These factors influence buying behavior because humans are social beings who are affected by people around them., Family, This social factor has a strong influence on a person’s buying decisions at an early age., Reference Groups, These are groups that influence a person’s behavior and purchasing decisions., Roles and Status, These refer to the position a person holds in society which affects their buying behavior., Cultural Factors, These factors are influenced by a group of people who share common values and beliefs., Culture, It refers to the set of values, beliefs, and customs shared by a group of people., Subculture, This refers to a smaller group within a culture that shares specific values or traditions., Social Class, It refers to the division of members of society based on income, occupation, or education..

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