The use of the internet, mobile devices, social media, search engines, and other channels to reach consumers., Digital Marketing, A notice or announcement in a public medium promoting a product, service, or event., Advertisements (Adverts / Ads), Graphical user interface display areas, usually small windows, that suddenly appear in the foreground of the visual interface., Pop-ups, A form of advertising campaign that involves a famous person using their fame to help promote a product or service., Celebrity Endorsement, Large boards used to display advertisements, typically found outdoors at the side of a road or on the side of a building., Hoardings, A short and striking or memorable phrase used in advertising., Slogans, Advertisements displayed on digital screens, LED boards, or computer monitors., Electronic Ads, An article or substance that is manufactured or refined for sale., Products, A particular group at which a film, book, advertising campaign, etc., is aimed., Target Audience, The tendency of some consumers to continue buying the same brand of goods rather than competing brands., Brand Loyalty, An organized course of action to promote a product or service through various media., Advertising Campaigns, Websites and applications that enable users to create and share content or to participate in social networking., Social Media, Means of mass communication in the form of printed publications, such as newspapers and magazines., Print Media.

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