When you see the "CD" logo or the Dior "Cannage" (плетений) pattern, how do you feel? Do you think a logo can make a product feel more expensive?, Dior has many different versions of the Miss Dior perfume. Does too many choices make it easier or harder for you to buy a gift?, What is Brand Proliferation?, When you go to the supermarket, do you usually buy the "Store Brand" (like Great Value or Kirkland) or the famous brand (like Coca-Cola or Dior)? In which categories is the store brand "good enough"?, Think about a basic product like bottled water or salt. Is there a brand you always buy, or do you just buy the cheapest one? Why?, What is commodity?, Can you give example of DIOR brand elements?, Can you five example of DIOR brand extension?

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