leverage, ability to make pressure, forge, 1.start, create 2. falsify, weave a narrative, tell/ create a story, lean towards sth, be more prone to choose sth, strenghten, make stronger, ensure, make sure, foster, develop, support, take care of, a buzzword, a fashionable saying, slogan, persuasive, very convincing, compelling, fascinating, interesting, convincing.

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