You want to ensure every question is useful and avoid "nice-to-know" fluff., Use "Dummy Tables" to visualize data analysis beforehand., You are asking about a sensitive topic like "Monthly Debt.", Use "Ranges" (e.g., $500–$1000) instead of exact numbers., You are worried respondents will forget their purchases from 1 year ago., Shorten the timeframe (e.g., "In the past 7 days")., You want to ask: "Is this smartphone stylish and affordable?", Split the question to avoid the "Double-barreled" trap., You notice respondents often pick the first answer in a long list., Randomize the order of the answer choices.

BRM 15

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