upfront planning, To avoid problems later on, let's start with some preparation before we do anything else., realistic budget, Do we have a sensible amount of money or are we supposed to do this without spending anything?, budget constraints, Can I spend as much as I like or are there any limitations to the amount of money I have?, make the launch date, At this rate, we won't meet the deadline to have it in the shops., accurate forecast, I need a correct prediction about timings and costs before I give the go ahead., fell behind schedule, The project didn't stay on track with regard to the timings..

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