Consumer, They are influence repeat purchases and brand loyalty through their satisfaction and experience with the product., Customer, They have significant influence over purchasing decisions, including what, when, and how much to buy., Digital marketing campaign aim, What a company hopes to acheive (such as create brand recognition or brand loyalty)create brand recognition or brand loyalt., Advertising Trends, This is based on the company's budget and the types of digita l marketing strategies they use (videos and vlogging).., Target audience, The type of customer/consumer aims the product at and how they do it (social media, YouTube), Interacting with the customer/consumer, How a company communicates with a customer (social media, Chabot, App, TrustPilot).

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