signifier, The physical form of a sign — what we see or hear (an image, word, colour, gesture, sound)., symbol, A visual element that stands for or represents something beyond its literal meaning, often culturally learned., icon, A sign that resembles what it represents. It looks like the thing it stands for., logo, A designed graphic mark or symbol used to identify a brand, company, or organisation. It represents identity and brand values., composition, The arrangement and organisation of visual elements (colour, line, shape, space, figures, text) within a frame., negative space, The empty or unused space around and between subjects in an image. It helps create balance, emphasis, and clarity., rule of thirds, A compositional guideline where the image is divided into nine equal sections (3x3 grid). Important elements are placed along the lines or intersections to create balance and visual interest., visual narrative, The story communicated through images. It is created through characters, setting, actions, expressions, and composition without needing much text., anchoring, When text is used to fix or guide the meaning of an image, limiting multiple interpretations., caption, A short piece of text placed near an image to explain, describe, or give context to it., illustration, A drawn or digitally created image used to explain, decorate, or support a text., ears, In magazine or newspaper design, small promotional boxes placed at the top corners of the front page, often highlighting special features or offers., teasers, Short promotional phrases or statements that attract attention and encourage the audience to read or view more., headlines, The main, large text title of an article or page. It grabs attention and summarises the main idea., body language, The non-verbal communication shown through posture, gestures, facial expressions, and movement. It conveys emotions, power, relationships, and attitudes., gaze, Where a subject is looking in an image. Gaze can create connection (direct gaze at audience), show relationships between characters, or direct viewer attention.

Visual Text Glossary

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