advertising agency, A company that creates and manages ads for other businesses., advertising campaign, A planned series of advertisements with the same message or goal., brand name, The name of a product or company., brand recognition, When people can easily identify a brand by its name, logo, or image., customer profile, A description of the typical person who buys a product or service., customer review, A comment or opinion written by a customer about a product or service., market leader, The company that sells the most in a particular market., market research, The process of collecting information about customers and the market before selling a product..

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