If you were to choose a celebrity to endorse a pair of trainers/jewellery/pet food/ diapers, who would that be?, Do products focused on the up-market groups really have higher quality or are just a rip-off based on nothing?, Can you think of any recent ads or videos that went viral on social media or the internet? What made them so popular?, Why do you think companies try to identify who their target audience is before creating their marketing campaigns?, How do ads and marketing tricks influence your buying decisions? Do you tend to fall for sales and discounts?, What makes an advertisement persuasive? Does it always live up to your expectations?, What are some things that advertisers do to capture your attention and make you interested in their product or service?, If a service or a product generates a lot of buzz among bloggers, does it necessarily mean it is a valuable one?, Should retailers raise customers' awareness about such looming problems as: excessive consumption and fast fashion? Is it beneficial for them?, Does exposing competitive advantages mean showing off? Do high-quality products still need to be promoted?.

GE B2 / class 30, task 5b

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