reinforce an association between, promote the connection between two things, tailor something towards a need, adapt something to suit a requirement, promote consumption of, encourage people to buy something, generate a demand for, create the need for something, hold out for, wait until you get what you want, appeal to, attract or interest someone in something, live up to, be as good as someone expected, play on (emotions), take advantage of someone's feelings, be taken in by, be persuaded to believe something that might not be true, buy into, believe in something, pick up on, notice something and react to it, put across (message/idea), convey/ communicate some information, tap into, use or exploit something for your own benefit

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