QUANTITATIVE, Is analyzed through math and statistical analysis, Mainly expressed in numbers, graphs and tables, Requires many respondents, Uses survey questionnaires, Key terms are: testing, measurement, objectivity, replicability, QUALITATIVE, Is analyzed by summarizing, categorizing, and interpreting, Mainly expressed in words, Requires few respondents, Interviews, focus group discussion, observation., Key terms are: understanding, context, complexity, subjectivity

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