Situation: You are at a coffee break during the Shareholders Meeting. You meet a Store Manager from a company branch in Florida. Goal: Discuss store-level marketing success. Prompt: "Have you ever tried a localized social media campaign?" / "Yes, we did one last summer for the hurricane season...", Situation: You are sitting next to a representative from a tech startup that specializes in AI for inventory tracking. Goal: Find out about their past projects. Prompt: "I've heard a lot about AI recently. Have you worked with any major retailers before?", Situation: You meet a packaging supplier who claims to be 100% plastic-free. The company is looking for "Green" partners. Goal: Discuss their history of innovation. Prompt: "Our team has looked for sustainable options for years. When did you launch your first recycled line?", Situation: You meet a Senior VP from the "Spark Driver" (delivery) department. You want to understand their growth. Goal: Talk about recent delivery expansions. Prompt: "I've seen the new delivery vans in my neighborhood. How many cities did you add to the program last quarter?", Situation: You are talking to a small business owner who just started selling their product in 50 stores. Goal: Ask about their transition into "Big Retail." Prompt: "Have you adjusted to our logistics system yet? How long did the onboarding process take you?", Situation: You meet a Marketing Manager from a non-competitor (e.g., Coca-Cola or P&G). Goal: Share experience regarding Super Bowl campaigns. Prompt: "Have you ever managed a Super Bowl activation? We ran a huge campaign back in February.", Situation: You meet a former employee who now works for a major competitor. Goal: Discuss the difference in corporate culture. Prompt: "I've worked at my company for five years. Where did you go after you left the company?", Situation: You meet a logistics expert from Mexico. Goal: Compare marketing strategies between the US and Mexico. Prompt: "I've never visited the offices in Mexico City. Did you study the local market trends before the 2027 launch?".

Networking Practice: Situation Cards

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