Cost Per Click (CPC), If you choose this model for your advertising campaign, you will pay a certain amount for each click your ad receives. This is a good way to drive traffic to your site., Cost Per Impression (CPM), If you opt for this model, you need to pay a fixed rate for every one thousand times your ad is displayed to users. A significant number of potential leads can see the advertisements, which can generate more traffic and help an organisation increase its awareness of the brand and its products., Cost Per Sale (CPS), With this model, if someone sees your ad, clicks on it, and completes a purchase, you will pay a specified amount of money. It is a good metric to calculate the cost of every sale., Cost Per Lead (CPL), When you choose this model, you only pay a specific amount of money for each potential client generated through your advertisement. A potential client has to sign up (for a newsletter, webinar, etc.), and you can follow up with them to make a sale., Cost Per Acquisition (CPA), In this model, you need to specify exactly which action you want the user to perform. If the user completes this action, you will pay a predetermined rate. This model is optimal for a business with specific goals for its advertisements.

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