back up your claims, to support your ideas or arguments with evidence or facts, face a challenge, to deal with a difficult situation or problem., make a case for, to give reasons and arguments in support of something., make light of something, to treat something as if it is not serious., make no bones about, to say something clearly and directly, without hiding it., on the face of it, based only on what is immediately obvious; at first sight., take something seriously, to treat something as important and give it proper attention., the bottom line is, the most important point or final conclusion..

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