target customers, people who will buy or use your product or service., responsibilities, the jobs or tasks someone must do., core values , The important rules or ideas that the company believes in, vision, the big goal of the company in the future, mission, what the company does now to reach the vision, logo, a design or a picture used by a company to advertise its products, competitior, another company that sells similar products, profit, the money the company ears after costs..

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