Name three qualities every successful spokesperson should have, and explain why they are important., Name three common mistakes companies make during a PR crisis., Name three ways a spokesperson can build trust with the public., Name three skills needed to handle difficult questions from journalists., Name three strategies companies use to protect their reputation., Name three situations where a company would need a public apology., Name three challenges a spokesperson might face during a live interview., Name three differences between traditional PR and social media PR., Name three ways a company can recover after a public scandal., Name three things a spokesperson should avoid saying in public statements..

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