Impulse purchase, something that you buy suddenly and without thinking carefully, Prime space, the most valuable and visible shelf locationsthe most important part, free sample, a usually small and packaged portion of merchandise distributed free especially as an introduction to potential customers, decision fatigue, The idea that after making many decisions, a person's ability to make additional decisions becomes worse, buyer behaviour, the way that people behave when they buy things, such as what they buy, where and when they shop, and how much they spend, checkout, the place in a shop, especially a large food shop, where you pay for your goods, aisle, a long, narrow space between the rows of shelves in a large shop, browse, to walk around a shop looking at several things without intending to buy any of them, trolley, a small vehicle with two or four wheels that you push or pull to transport large or heavy objects on, layout, the way something is designed or arranged, shopping basket, a small handheld container, loyalty card, a card offered by a store that lets customers earn points

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