ITT predmeti, tovarning foydalilik xususiyatlari, sifat ko'rsatkichlari, xavfsizligi va muomala jarayonida o'zgarish qonuniyatlarini o'rganishdan iborat., Dialektik xarakter, tovar sifati, tarkibi, xossalari va iste'mol qiymati., Tizimli xarakter , tovar sifatiga, qadoqlanishiga e'tibor qaratiladi., Sifat, 1 predmetni 2-predmetdan ajratish imkonini beradi., Assortiment, ishlab chiqarish subyekti tomonidan bozorga taklif qilinayotgan nooziq-ovqat tovarlarning ma'lum belgilari bo'yicha boshqariladigan yig'indisidir., Tovar raqobatbardoshligi, iqtisodiy, texnologik va marketing omillari ta'sirida shakllanadi., Brend, mahsulot, xizmat, kompaniyaning iste'molchilar ongida qoladigan yaxlit ta'siridir., Tovar ishlatilish maqsadiga ko'ra, iste'mol tovarlari va sanoat tovarlariga bo'linadi..
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