Levi Strauss opened a business with his brothers in California., Levi Strauss & Jacob Davis co-patented riveted trousers., Many men left America to battle overseas in World War II., Rosie the Riveter inspired women to go to work., James Dean wore jeans in Rebel Without a Cause., College students protested the Vietnam War in jeans., Bell-bottom jeans became a popular ’70s style., Designer jeans became popular.

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