When was Vinamilk established?, A. 1965, B. 1976, C. 1986, D. 1995, Which industry does Vinamilk mainly operate in?, A. Technology, B. Fashion, C. FMCG – Dairy, D. Tourism, Who are Vinamilk’s primary target customers?, A. Students, B. Businesspeople, C. Households, D. Children, Who usually makes purchasing decisions for dairy products?, A. Fathers, B. Children, C. Mothers, D. Grandparents, In which context are Vinamilk products commonly consumed?, A. Travel, B. Family breakfast, C. Weddings, D. Sports events, Receive 2 point, Oke, Nope, According to Social Identity Theory, people define themselves through what?, A. Only personal identity, B. Only social groups, C. Both “Me” and “We”, D. Only occupation, What does the “Vươn cao Việt Nam” campaign mainly activate?, A. Personal identity, B. National identity, C. Low price perception, D. Technology awareness, What does “Need for Autonomy” refer to?, A. Desire to belong, B. Desire to act independently, C. Desire for entertainment, D. Desire to save money, University of teacher, BCE Társadalomtudományi Kar, SZE Széchenyi István Egyetem, Vinamilk’s organic and plant-based products satisfy which need?, A. Affiliation, B. Autonomy, C. Entertainment, D. Price sensitivity, How does Vinamilk satisfy the “Need for Affiliation”?, A. Technology, B. Pricing, C. Family values and national pride, D. Packaging, Lose 1 point, Oke, OKi, 11. What are “Salient Identity Cues”?, A. Product price, B. Triggers that activate a specific identity, C. Distribution channels, D. Advertising cost, When someone becomes a parent, which role does Vinamilk activate?, A. General consumer, B. Homemaker, C. Caregiver, D. Worker, What does the Family Life Cycle (FLC) help Vinamilk do?, A. Increase prices, B. Design logos, C. Adjust products across life stages, D. Reduce costs, Teacher's email address, bachnn@hanu.edu.vn, Bachnn@hanu.edu.vn, Which example shows Vinamilk’s geodemography strategy?, A. TV advertising, B. Same products everywhere, C. Adjusting products by urban vs rural areas, D. Hiring more staff, Choosing Vinamilk organic milk over foreign brands to show Vietnamese pride is an example of what?, A. Normative respectability, B. Oppositional respectability, C. Affiliation, D. Salient cues, Exchange points with any group, Yes, Oke, Bonus gift, Yes, No

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