Although targeted advertising can be useful for consumers, many people feel uncomfortable when companies collect too much personal information., Because online ads are often based on users’ interests and search history, they are usually more effective than general advertisements., If companies are transparent about how they use personal data, targeted advertising can be seen as more ethical., Many businesses use targeted advertising in order to reach the right audience instead of wasting money on people who are not interested in their products., While some consumers see targeted ads as helpful and convenient, others believe they are a serious invasion of privacy.

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