Although targeted advertising can be useful for consumers, many people feel uncomfortable when companies collect too much personal information., , Because online ads are often based on users’ interests and search history, they are usually more effective than general advertisements., , If companies are transparent about how they use personal data, targeted advertising can be seen as more ethical., , Many businesses use targeted advertising in order to reach the right audience instead of wasting money on people who are not interested in their products., , While some consumers see targeted ads as helpful and convenient, others believe they are a serious invasion of privacy., .

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