What is a social campaign?, A planned marketing effort using social media platforms to achieve specific goals like awareness, engagement, or conversions., What does “measuring a social campaign” mean?, Tracking performance using metrics like reach, engagement, and conversions to evaluate success., What is Reach?, The total number of unique users who see a campaign., What are Impressions?, The total number of times a campaign content is displayed, including repeated views., What is Engagement?, Interactions with content such as likes, comments, shares, and clicks..

Week 6 - Gamification

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