Strenghts, You don't have to pay rent or electricity for a shop, so your prices are much lower than the big stores., Weaknesses, Customers are afraid to buy expensive tablets because they cannot visit a physical office to see the product first., Opportunities, Social media platforms like Instagram and TikTok are offering new 'Shop' features that make it easy to sell products without a website., Threats, The city is experiencing frequent 'arroyos' (flooding) during the rainy season, making it impossible for you to deliver tablets to your customers.

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