Our consultant gave a different answer to two clients with the same problem, Heterogeneity, Our gym is packed at 6pm but empty at 11am, Heterogeneity, Customers can't test our software before buying", Intangibility, Patients are anxious before their first appointment", Intangibility, The quality of our restaurant depends on which chef is on shift, inseparability, Unsold airline seats at departure are lost revenue, Perishability

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