Are there any techniques you use at your job to serve a niche?, What does your favourite brand do to be on the same wavelength with customers?, For a brand, is it more vital to foster loyalty or be innovative?, Whenever brands are trying to align with social values, are they doing for the sake of marketing or trying to show genuine support? , Is there anything one can do to make informed customer choices instead of overconsuming? Do you think the majority of people do it?.

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