Design, How a product looks or works, Product life, How long a product works, Features, The useful things that the product has (e.g. camera) or the things it can do (e.g. talk), Speed, How fast it is, Unique Selling Point (USP), Something that makes the product different to others, User experience, What it feels like or how easy it is to use the product, Value for money, The price of the product vs. the product performance/features, Weight, How heavy it is.

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