Null / alternative Important (=), The null hypothesis is as important as the alternative hypothesis., Spanish / English / Chinese Useful, English is the most useful language., Hawthorne effect / social desirability Strong, Hawthorne effect is stronger than social desirability., Experiment / observation Reliable, Experiments are more reliable than observations in some cases., English / Statistics Hard, Statistics is harder than English., Tea / coffee Popular, Coffee is more popular than tea in Costa Rica., High / low p-value Convincing, A low p value is more convincing than a high one., Small sample / medium sample / large sample Accurate, A large sample is usually the most accurate., City / country life Quiet, Country life is usually quieter than city life., Tigers / lions Scary (=), Tigers are as scary as lions., Mexican / Indian / Thai food Spicy, Thai is the spiciest of all three types of food,, Online survey / face-to-face survey Fast, Online surveys are faster than face-to-face surveys., p-value / alpha Small, The p-value is smaller than ⍺, Field study / lab experiment Cheap, Lab experiments are cheaper to conduct than field studies., Simple random / stratified / cluster Effective, Stratified sampling is the most effective method.

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