authenticity, the quality of being real, genuine, and not copied, biodiversity, the variety of plants and animals in a particular place, guideline, a general rule or advice on how to do something, host community, the local people who live in a place visited by tourists, mass tourism, large numbers of people visiting the same place, often causing problems, optimum, the best or most suitable level or condition, principle, a basic idea or rule that guides how people behave or act, stable, not changing much; steady and balanced, stakeholder, a person or group that is affected by or interested in a project or activity, sustainability, the ability to continue over time without harming the environment or resources, viable, able to work successfully or continue in the future, values, beliefs about what is important, right, or wrong

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