reputation, what people think about a company or person, trust, belief that someone is honest and reliable, brand image, how the public sees a brand, public perception, the same as brand image, stakeholder, someone who has an interest in a company (employees, clients, investors), credibility, the quality of being trusted and believed, damage control, actions to reduce negative effects after a problem, long-term, thinking about the future, not just today, short-term, thinking only about today or this week, word of mouth, when people tell others about their experience with a company.
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