Qualitative, used to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research., Quantitative, Collects numerical data and analyses it using statistical methods., Survey, Used to find out about the characteristics, preferences, opinions, or beliefs of a group of people., Interview, A structured conversation where one participant asks questions, and the other provides answers., Closed Questions, They give the respondent a limited amount of options to choose from. They are popular, as quantitative data is easier to analyse than qualitative data., Open Questions, They require a developed answer that provides more information or context., Observation, The process of collecting and recording data by observing and noting events, behaviours, or phenomena in a systematic and objective manner., Secondary research, Using the published work of others to help find answers to your research, Reliable, A source that can be considered trustworthy
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Research Methods - Key Terms
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