SWOT TAHLIL, tashkilotning ichki va tashqi muhitini baholash usuli (KUCHLI, ZAIF TOMONLAR, IMKONIYATLAR, TAHDIDLAR), RAQOBAT USTUNLIGI, boshqalarga nisbatan afzallik, YUKSAK XIZMAT SIFATI, mijozlarga yuqori darajada xizmat ko‘rsatish, TURIZM OQIMINING OSHISHI, sayyohlar sonining ko‘payishi, RAQAMLI TEXNOLOGIYALAR, onlayn bron qilish, marketing imkoniyatlari, INVESTITSIYA JALB QILISH, yangi kapital kiritish imkoniyati, HAMKORLIK (PARTNERSHIP), tur operatorlar yoki kompaniyalar bilan ishlash, RAQOBATNING KUCHAYISHI, yangi mehmonxonalar paydo bo‘lishi, IQTISODIY INQIROZ, mijozlar oqimining kamayishi, VALYUTA O‘ZGARISHI, narxlarga ta’sir qiluvchi omil, GLOBAL MUAMMOLAR, pandemiya yoki siyosiy beqarorlik, BENCHMARKING, ilg‘or mehmonxonalar tajribasini o‘rganish

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